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The end of B2B Exemptions under CCPA: Are you prepared for it?

October 18, 2022


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B2B exemptions under the California Consumer Privacy Act (CCPA) excluded personal information collected in a business-to-business (B2B) context from the scope of the CCPA. However, these exemptions will cease to apply starting January 1, 2023, with the CPRA going into effect.

This means companies collecting personal information (PI) of business contacts for providing or receiving a product or service to and from another business will have to comply with the requirements under the CPRA. This goes on to include the PI of workforce members, independent contractors, service providers and other business contacts that was collected to aid in providing or receiving a product or service to and from another business.

Points of Discussion

  • What constitutes B2B data 

  • Difference in CCPA and GDPR compliance 

  • Importance of privacy disclosures, third-party and service provider agreements 

  • Impact on different types of businesses 

  • Provisions regarding the collection of tracking cookies data 

  • What to delete and when 

  • Information being used for validation 

  • Challenges for organizations 

  • Dealing with unstructured data (emails, messenger services, etc.) 

  • Arguments that can be made for not providing data  

About the Facilitators:

Odia Kagan

Odia Kagan

(Partner, Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP)


Priya Keshav

Founder & CEO

Meru Data LLC